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Discovering So Sarap in NYC

Much can be said about a culture through its food. In New York City, America’s cultural melting pot, Filipino cuisine is on the rise. The latest player on the Philippine team—So Sarap NYC. Their weapon of choice—Filipino street food.

Launched during the summer of 2020 by friends turned business partners VJ Navarro and Sebastien Shan, the Filipino street food pop-up vendor is shaking up New York City’s gastronomic scene with tasty treats that are truly Pinoy. 

So Sarap NYC serves up delicious Filipino street food favorites like fish ball, kwek kwek (deep fried, battered quail eggs), isaw (grilled chicken intestines), balut (fermented duck eggs), taho (silken tofu with brown sugar syrup and tapioca pearls), ice candy and more. But they take it to the next level by delivering these staples in traditional ways the city has never seen before, offering customers a completely authentic Filipino street food dining experience.

“We really strive to make sure that everything is super authentic,” Shan says as he reflects on So Sarap NYC’s commitment to authenticity that provides customers a taste of the Philippines, stirring up a sense of nostalgia in the process.

Learn more about So Sarap NYC, how their passionate pursuit of authenticity fueled their breakthrough in bringing Filipino street food to the Big Apple, and what the public has to say about their uniquely Pinoy delicacies through the documentary “Discovering So Sarap NYC” filmed by Filipino-American creative Francisgum in New York, New York.

To find out how you can get your hands on their delectable Filipino dishes, check out So Sarap NYC’s social media platforms for the schedule and locations of their pop-up food stand vendors.

Documentary Produced, Filmed and Edited by Francisgum



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